UCIC PROJECT
PROJECT GOAL:
The primary goal of this project is to create an engaging and informative 3D animation video that introduces "Boxi," UCIC’s new brand icon. This video aims to highlight UCIC’s commitment to environmental sustainability and promote their recycled paper cartons as an eco-friendly
alternative to plastic packaging. By having the 3D ad, UCIC seeks to foster a connection with their customers and encourage them to participate in eco-friendly packaging solutions.
Concept Development:
Comprehensive concept creation and development for the Boxi character.
Character Design
Client's Input & Reference Image
CORE ELEMENTS OF THE VIDEO:
● Introduction of Boxi:
○ Showcase Boxi as the brand icon representing recycled cartons.
○ Emphasize Boxi’s friendly and relatable characteristics to create a strong brand image.
● Environmental Commitment:
○ Highlight UCIC’s role in protecting the environment by producing recycled cartons instead of plastic bags.
○ Demonstrate the positive environmental impact of choosing recycled paper products over plastic.
● Eco-friendly Packaging:
○ Encourage customers to choose Boxi’s category of paper boxes.
○ Promote the idea that by using recycled cartons, customers can contribute to an eco-friendly packaging movement.
○ Reinforce UCIC’s expertise in recycling paper products and their dedication to sustainability.
Boy Character
Mom Character
Final Version
Story Board
Saudi National Day 2024
